Sasicho

The Client: Sasicho is a classic hot dog restaurant serving creative dogs that have their own unique personalities.

The objective: We aimed to create simple colorful brand identity and unique packaging design that can show personality of each hot dog. We tried to capture a modern and energetic vibe that can communicate correctly with the target audience.

The Solution: We separated the product groups by naming hot dogs after countries, and each product has country specific ingredients. We created a brand character for different situations, which we used in printed and digital brand identity elements we prepared.