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How can You Implement Mixed Branding Strategies for Your Business?

creativeagencyfly

Updated: Jul 3, 2024

title of a blog post about mixed branding in front of an artistic background and

Hey there! 👋🏼 Welcome to the world of branding, where creativity meets strategy to shape unforgettable identities for businesses. Today, we're exploring a fascinating concept: mixed branding.


So, What is Exactly Mixed Branding?


Mixed branding is like blending different flavors to create a unique dish – but instead of ingredients, we're mixing branding strategies. It's about combining traditional and modern approaches to craft a brand identity that stands out in a crowded marketplace.

To understand the concept completely, we, first of all, need to understand what branding strategies are there. Here we go:


  1. Product Branding: This focuses on promoting individual products or product lines. For example, Nike's branding of Air Jordan sneakers.

  2. Corporate Branding: It emphasizes the overall identity of the company itself. For instance, Apple's branding revolves around innovation and sleek design across all its products.

  3. Personal Branding: This centers around individuals, such as entrepreneurs or influencers, and their personal identities. Mixing personal branding with corporate branding can be seen when a CEO becomes the face of their company, like Elon Musk with Tesla.

  4. Cultural Branding: It connects the brand with specific cultural movements or values. An example is Ben & Jerry's, which aligns its brand with social and environmental activism.

  5. Employer Branding: This focuses on promoting a company as a desirable place to work. Mixing employer branding with product branding could involve showcasing the company's culture through its products, like Google does with its playful and innovative approach to technology.

  6. Digital Branding: This emphasizes online presence and engagement. Combining digital branding with corporate branding could involve using social media platforms to humanize the brand and interact with customers, as Wendy's does with its humorous and engaging X presence.

  7. Cause Branding: It involves aligning the brand with a social or environmental cause. Mixing cause branding with product branding might entail donating a portion of product sales to a charitable cause, as TOMS does with its "One for One" model.


Now let’s imagine your brand as a colorful mosaic, made up of diverse elements that come together to form a cohesive picture. That's the essence of mixed branding – it's about embracing versatility, innovation, and personalization to create a brand that resonates with your audience.


Here’s a good example of a successful mixed branding campaign.



☑️ Product Branding: Nike is renowned for its athletic footwear and apparel. The company's branding of specific product lines, such as Air Jordans or the Nike Air Max series, highlights the quality, performance, and style of these products.


☑️ Corporate Branding: Nike's overall brand identity emphasizes attributes like athleticism, performance, and innovation. This corporate branding is evident in Nike's logo, the swoosh, which is instantly recognizable worldwide.


☑️ Cultural Branding: Nike often aligns its brand with cultural movements and values. The iconic "Just Do It" campaign, launched in 1988, encapsulates this strategy. The campaign encouraged consumers to push their limits and pursue their dreams, resonating with the broader cultural ethos of perseverance and determination.


☑️ Digital Branding: Nike has a strong digital presence, leveraging social media platforms, websites, and apps to engage with consumers. Through digital branding, Nike creates immersive experiences, such as Nike Run Club and Nike Training Club, which offer personalized fitness guidance and motivation.


☑️ Cause Branding: Nike has integrated cause branding into its initiatives, notably through its support for athletes and social causes. For example, Nike's collaboration with Colin Kaepernick in the "Dream Crazy" campaign sparked conversations about racial equality and social justice, aligning the brand with a broader cultural movement.


By mixing these branding strategies, Nike has built a multifaceted brand identity that transcends its products, resonates with diverse audiences, and fosters emotional connections with consumers worldwide. Whether it's inspiring individuals to pursue their passions or advocating for social change, Nike's branding exemplifies the power of strategic blending in brand development.


Now Let’s Talk about the Perks of Mixed Branding!


👉🏼Flexibility Unleashed: Mixed branding lets your brand roll with the punches, keeping up with the times. By mixing and matching different strategies, you can reach all kinds of people while staying true to what your brand stands for.


👉🏼Creative Mixing: Mixed branding is like trying out new recipes – you never know what tasty combo you might come up with. Whether you're drawing inspiration from art, tech, or everyday life, mixed branding lets you create a brand that's totally unique.


👉🏼Customized Connections: Nowadays, people want things that feel like they're made just for them. Mixed branding helps you give customers exactly what they're looking for, whether it's personalized products or targeted ads. It's all about building stronger bonds with your audience.


IKAR: Your Partner in Mixed Branding


At IKAR, we're passionate about helping brands unlock their full potential through mixed branding. Our team of experts will work with you to create a brand identity that captivates hearts and minds alike.


From reimagining your brand's visual identity to crafting engaging storytelling campaigns, we'll guide you through every step of the mixed branding process. With IKAR by your side, you can create a brand that stands out in today's competitive landscape.


Ready to Get Started?


If you're ready to take your brand to the next level with mixed branding, IKAR is here to help.


 Contact us today to learn more about our services and how we can help you achieve your branding goals.You can also check out our blog posts on visual storytelling and brand development, to develop a comprehensive understanding of our activity. 


With mixed branding, the possibilities are endless – let's create something amazing together!


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